international, national and trade media attending the Navy
League’s signature annual event.
The Communications team also conducts community
engagement through e-mail outreach and supports the
work of the Navy League’s elected National Vice President of
Public Relations & Information Technology and the national
Communications Committee, creating presentations, tutorials
and training for committee members that can then be dispersed to councils for their use. Topics have included effective
use of social media, nonprofit marketing plans and knowing
the difference between public relations and marketing, and
how to use each to great effect.
The Communications Department uses social media and
e-mail marketing for the broadest reach to members, prospective members and sea service personnel, allowing it to
better execute the mission of supporting the sea services.
As the Navy League’s official publication, Seapower magazine in 2016 continued to report on developments of interest
to the sea services, highlighting advances in programs, strategy, materiel and manpower, as well as examining issues
— from budgetary uncertainty and the impact of the presidential and congressional elections, cyber security, climate
change, international engagement and relations with China
and Russia, to the ongoing battle with the Islamic State in
Iraq and Syria, or ISIS — the services can expect to contend
with in the future as well as prepare for those they do not.
In addition, Seapower’s January Almanac issue remains the
world’s most widely used reference tool with information for
and about the sea services.
Seapower continued to develop and improve the content of
its mobile-friendly website — www.seapowermagazine.org —
in 2016, offering defense business and military service news
in brief, and larger feature articles and original reporting from
the Pentagon, Capitol Hill and beyond. News alerts and updates
are posted throughout the day via Twitter (@SeapowerMag)
and Seapower’s dedicated Facebook page ( www.facebook.com/
The website also hosts the digital edition of Seapower,
which is updated as each print issue goes to press. An archive
of previous digital editions and links to documents of interest
are available through the digital edition.
Each new issue of Seapower is available via the Seapower app
Apple, Android and Kindle Fire platforms, making it easy for
active-duty personnel to access it on their tablet or smart phone
no matter where they are deployed. The app is free of charge
and available through the Amazon Appstore (for the Kindle Fire),
Google Play Store (for Android devices) and Apple’s i Tunes (for
Apple devices). The Almanac edition also is available through the
app, and is an essential study and reference tool used by sea service personnel deployed at sea and around the world.
The Seapower staff, assisted by a team of special
correspondents, provided online coverage from the 2016 Sea-
Air-Space Exposition with daily, on-the-hour news postings
of events, briefings, speeches and photos on a special section
of the Seapower website, as well as via Twitter and Facebook
updates. Seapower once again produced an up-to-date Sea-
Air-Space show daily print edition on site that was made
available for show-goers and exhibitors each morning at loca-
tions around the show floor, and will continue to provide the
one-two-three punch of print, online and social media cover-
age at the 2017 exposition.
Seapower’s 2017 Editorial Calendar for complete planned
coverage for the coming year can be found under Advertising
With more than 220 councils around the world, the Navy
League’s 41,000 members supported more than 500 adopted
ships, submarines, squadrons, bases and units from all the sea
services during 2016.
Navy League Headquarters and councils combined to raise,
donate and award funds, gifts and scholarships to a variety
of causes that supported the men and women of the sea services, their families and Navy League youth programs during
2016. These included youth scholarships; Sea Services Awards;
monthly, quarterly and yearly honors for Marines, Sailors and
Coast Guard men and women; and Sea Services Scholarships
for enlisted personnel and their families.
Annual Report tabulation for 2016 will be completed in
April 2017. Membership also is in the process of implementing
a new automated annual report allowing councils to complete
online, and should be ready in early 2017.
Navy League councils are very active in their local communities. Every year, they are involved in change-of-command
ceremonies, welcome-home events and community outreach
projects. They also sponsored and supported U.S. Naval Sea
Cadets Corps, Navy League Cadet Corps, Young Marines,
Junior Reserve Officers Training Corps units and other youth
programs; adopted ships, facilities and units; and hosted or
supported Navy and Coast Guard ship commissionings around
Councils also continued to recruit Community Affiliate
members from their local business communities to help support and advance the mission and goals of the Navy League.
Together, they work to support local activities and promote
maritime issues of national importance. As of December 2016,
there were 220 Community Affiliate members.
Field services available through the Regional Activities
Department in 2016 continued to be in demand, with focus
being on training support for region and area meetings with
local council support limited to new council startup — one
was added in 2016, the South Dakota Council. Council, area
and region leaders now can choose from a wide variety of
workshops and guides that provide proven ideas for improving their operations. Conference call delivery is the preferred
method until online curriculum can be developed; one conference call workshop was delivered in 2016.
The training workshops cover most council operations,
including management and governance, compliance, member-
ship recruiting and retention, strategic planning, fundraising,